Morrison's brand needed a new approach. As they were expanding to states outside of their Perth base, they needed to convey more of a polished image. I found a solution that linked to their heritage, their mascot dog, Morri, together with a classic black and white colour palette which would work with every season’s collection. Using Morri, as the main symbol for all materials helped cement the new direction and keep a link to the past.
My work covered all concept and art direction for branding and in-house design, interactive, web, emailers, catalogues, invites, swing tags, labels, windows, photography, and diagrams. Production and quoting for print, packaging and labels.
Catalogues
Examples of a range of catalogues I designed and art directed, for the fashion label, Morrison. Ranging from a tabloid poster that folds into A4 size, a square-bound booklet, an A5 booklet and other examples.
MORRISON RAFW INVITATION
Morrison needed an invitation for their show at Australian Fashion Week in Sydney. I asked Perth Photographer, Richard Woldendorp, if we could use one of his aerial photographs, matching the colours of the collection. We decided to use the photograph through out the whole show using the image in the store windows on large format canvas prints. This also launched with the new black and white branding, packaging and stationary.
Morrison needed an invitation for their show at Australian Fashion Week in Sydney. I asked Perth Photographer, Richard Woldendorp, if we could use one of his aerial photographs, matching the colours of the collection. We decided to use the photograph though out the whole show using the image in the store windows on large format canvas prints. This also launched with the new black and white branding, packaging and stationary.
I have been doing print art direction and design for over 25 years. Here is a selection from a range that includes magazines, catalogues, annual reports, branding materials, storefront installations and media walls. I handle all parts of the print production eg. requesting quotes, choosing paper stocks and finishes, checking proofs, inspecting press checks and production file set ups.
This seasonal fashion catalogue consisted of a 24 page perfect bound booklet with a separate 300 gsm card and a specially designed envelope printed with a PMS duotone colour to match the inside of the catalogue.
Perth Fashion label, Morrison’s summer catalogue, printed as an A1 Poster, folded into a finished A4 size.
This square brochure needed a specially designed die cut, 4 folds, and sticky dots to keep it in place. Printed in full colour, both sides on 150 gsm matt art paper.
A 6-8 page summary brochure (including infographics) summarising a net zero emissions roadmap report targeting an interested, non-technical audience, for Scientell, a science communication company.
The Food Agility Summit needed a promotional and information pack. This consisted of a folder, 10 project cards, a summit brochure, and welcome and information cards.
Business cards printed on 600 gsm paper with special seam detail colour, uncoated, naturally textured Mohawk Superfine paper.
